Jul 252014

Acetaminophen, the active ingredient in Tylenolâ„¢, is one of the most popular pain relievers in the world, selling more than 27 billion doses in 2009 alone. It can reduce fevers, eliminate aches and pains and relieve cough and cold symptoms. But how does it work? The truth is, no one knows exactly. This week, Reactions examines the theories about the popular pill.


Jul 252014
You are an adventurer and come across two caves: one on the left and one on the right. One of the caves has treasures; the other, most certain doom. You see an imp passing by and ask which cave has the treasure. The imp said, “Two caves you came across. Many have failed to pick the right one. It contains treasure of many kinds. What is left, to tell, is the other cave, with terror and death lurking around.”

Which one should you pick?



Jul 252014
Rubber Chicken A minister gave a talk to the Lions Club on sex. When he got home, he decided he couldn’t tell his prim and proper wife that he had spoken on sex, so he said he had discussed horseback riding with the members.

A few days later, she ran into some men at the shopping center and they complimented her on the speech her husband had made.

She said, “Yes, I heard. I was surprised about the subject matter, as he’s only tried it twice. The first time he fell off, and the second time he got so sore he could hardly walk.”



Jul 232014

The world’s tallest tribute to freedom.

God bless America!

Acuity 400′ Flagpole Project

Arup, a multidisciplinary engineering and consulting firm with a reputation for delivering innovative and sustainable designs, served as the technical advisor for a 400-ft-tall, free-standing flagpole owned by ACUITY Insurance Company in Sheboygan, Wis. The pole, which is currently the largest in the United States, was dedicated in June amid comments from Wisconsin Governor Scott Walker, and appearances by skydivers and military dignitaries. 25 ACUITY employees who are military veterans carried the 350lb, 60ft x 120ft American flag that was lifted onto the pole during the ceremony.

“ACUITY erected its first flagpole after 9/11 as a tribute to our Nation’s soldiers, and from there its meaning, intent and symbolism have grown to mean many different things to many different people. During this latest installation we knew this was much bigger than a construction project and we were committed to doing it right in order to provide our community with a beacon of hope and patriotism well into the future,” said Sheri Murphy, ACUITY’s vice president, services & administration and flagpole project lead. “It brought a great sense of comfort and confidence to our team knowing we had Arup’s experience and expertise guiding all aspects of the project on our behalf. They helped us stay focused and the end result is exactly what we were striving for. It was wonderful to have them by our side.”

ACUITY appointed Arup to review and oversee all technical aspects of the flagpole’s design and fabrication, which included wind engineering; supplemental damping design; cold weather engineering; metal fatigue analysis; geotechnical, electrical, and mechanical engineering; moveable structures; corrosion protection; lighting; and security camera review. Key engineered components of the flagpole include a rotating truck slew bearing assembly at its top, and three pendulum-type tuned mass dampers within the pole to suppress the first three modes of cross-wind oscillations.

“It’s easy to underestimate the engineering challenges,” said structural engineer Hans-Erik Blomgren, who served as Arup’s lead designer. “There’s some really specialty engineering involved. In particular, the need to withstand oscillating in the wind, subzero temperatures, and ice that the flagpole will frequently be exposed to during its 50-year lifespan required careful consideration.”

ACUITY enlisted Arup as technical advisor for the project upon hearing about its engineering design for the 394-ft-tall Spire of Dublin. Arup relied upon engineering experts from throughout the firm to scrutinize the design to ensure the flagpole can be sustained for a 50-year design life.

“Current design standards and codes of practice do not adequately cover projects of this nature,” Cormac Deavy, Arup’s principal in charge for both the ACUITY and Spire of Dublin projects. “These projects require fundamental research into the physics of the problem and rely upon ‘first principles’ engineering and a fundamental understanding of the loads, materials, and structural response to create elegant, efficient designs.”

A site-specific wind and climate report determined that the flagpole should be designed for a low service temperature of minus 41 degrees Celsius. Dampers will suppress vibrations and help to reduce fatigue on the flagpole.

In addition to the Spire of Dublin, Arup has also completed similar projects, such as the United States Air Force Memorial and the flagpole at King Abdulla Square in Jeddah, Saudi Arabia, which currently stands as the world’s largest flagpole.

Key collaborators on this project included contractor Mortenson; US Flag & Flagpole Supply; structural engineers APE Inc., and tuned mass damper supplier Flow Engineering.

Flagpole facts:

  • At 400 ft, the tallest flagpole in the world flying a U.S. flag
  • The flagpole is 11ft in diameter at its base tapering to 5ft 6in at its top.
  • The pole weighs approximately 420,000lbs and was fabricated and erected in six sections.
  • The 60ft x 120ft flag weighs 350lbs.
  • Over 500 gallons of paint provide corrosion protection.
  • The foundation is comprised of 680 cubic yards of concrete.
  • Designed to withstand low temperature service of minus 41 degrees Celsius and wind speeds of 120mph